Liquid Teddy Gold
Who would’ve guessed that by 2025, the Polo Bear sweater would basically turn into liquid gold?
Ralph Lauren’s Polo Bear sweaters aren’t just clothes anymore — they’ve become nostalgic, chic little icons. They first showed up in 1991, and those early pieces — with the bear dressed in full Ralph Lauren outfits, actually knitted into the sweater — sold out almost immediately. Over time, the Polo Bear built a reputation not just for being charming and whimsical, but for blending that luxe-preppy vibe with a fun, tongue-in-cheek twist. It’s exactly that mix that helped them move beyond being a quirky item and turn into legit collector favorites.
And now? The bear is back in a big way. What used to be a vintage-lover’s secret is now totally mainstream. The whole “Polo Bear” look is having a full-on fashion moment — again.
There’s something really comforting about a Ralph Lauren Polo Bear sweater — it feels like the kind of thing you throw on when you want to look put-together without putting in any actual effort. The little bear has this friendly, nostalgic vibe that’s almost impossible not to smile at, and the sweaters themselves are just… easy. Soft, cozy, and simple to style. I love how you can wear one with jeans on a lazy weekend, and somehow it still looks intentional. It’s the kind of piece that makes you feel a little bit like your best, most relaxed self — stylish, but not trying too hard. If you’ve ever had a “comfort sweater,” it’s that, just with a bear cheering you on.
Below are some of my favorite Polo Bear sweaters currently available. A few are from the women’s section, but don’t overlook the boys’ department — their sweaters are often more affordable. And if you’re lucky enough to fit into them, go ahead and save that money, honey.
xoxo